So how does a company make sure they are hiring a reputable firm with a proven track record? Here are three questions that if answered correctly will help your company select the good direct response marketing firm.

1. Precisely what customers does the company have? Firstly, you should always look if the direct response marketing firm has worked for a similar company like yours, earlier. If perhaps a company is fortune 500 and prefers to employ a direct response marketing agency, then that company ought to find out a direct response marketing choosing firm that has earlier knowledge with other Fortune 500 companies. Depending on the size of the company, the requirements also vary, however, it is essential to know if the DRTV company you hire has already worked with companies which are same as yours.

2. Can the company track results? So as to keep a track and know the effectiveness of the direct response marketing campaign, it is essential to install precise tracking systems. Whether the call to action is an 800 number, website visit, or direct sale it is important to have systems in place to analyze and observe every campaign.

3. Will the company design a powerful call to action? This is one of the most important factors contributing to a successful direct response marketing campaign. If you are unable to convert the target audience to potential buyers, it's of no use. A powerful call to action is an vital part of any marketing campaign, and with all of the disruptions on television it is actually vital to employ a company that has specialized knowledge in this field.

Hiring a direct response marketing agency is a big deal, and to acquire the most boom for your buck it is positively vital that you employ a specialist firm that will turn a mediocre campaign into a profit producing machine!