Companies like General Electric have elaborate customer surveys to measure their net-promoter score. But it's even more important for small businesses. The truth is, the smaller the business, the more it depends on word of mouth promotion. You can't spend as much as a large business can spend in advertising. So, you need to know if your customers or clients are likely to recommend you to a friend. You need to have a pretty fair sense of your small business's net-promoter score.

People who do business with you will fall into one of three categories after the sale or service. Eac ... Read more »

Cost : A

When it comes to production and deployment costs, fundraising calendars get a perfect "A”. This is because fundraising calendars are basically cheap to produce and distribute. While other fundraising ideas will run into thousands of dollars, printing calendars will only cost you a few hundred. For small fundraising projects to just the ope ... Read more »

Lack of a proper plan. Some people think that you do not need a plan to sell calendars. They just assume that displaying the custom calendar for sale in a shelf or window is the only thing you can do to sell those fundraising calendars. Unfortunately, this lack of proper planning can be detrimental to your marketing efforts. Without a plan, you will not be maximizing the scope and poten ... Read more »

This does not mean though that you simply need to get new customers all the time and forget about your existing customers. It is important to remember that keeping old customers often translate to bigger sales than attracting new customers all the time. Why? Because your old customers already have knowledge of you. They trust your brand and your products or services, so they are likely to come back to you and increase their purchases. What’s more, they are likely to refer you to friends, colleagues, and other people as well.

The reason for marketing to existing and old customers is actually simple. It means more money for you. However, the common mistake of business owners is to focus on marketing to new pros ... Read more »

With the skills you are learning about article marketing, blogging, and social media, you can help small businesses to increase their bottom line while doing the same for yourself. This has become a popular way for new marketers to hone their skills and earn while they learn.

With the tens of millions of small businesses in North America alone, none of us will live ling enough to run out of people to market for. Contact your local Chamber of Commerce to see when they will have the next lunch meeting or other type of mixer.

My local Chamber has activities that are open to non-members at least three times each month.

... Read more »

Craft your own story to let people know who you are and where you came from. It will allow them to make sense of who you are and how you can help them to succeed. This is a comfortable medium to use with your prospects and clients. You can explain ... Read more »

Do you think that embarking on an Internet marketing campaign is difficult, tricky, or complicated? Successful Internet marketing campaign doesn't have to be difficult, tricky, or complicated. Here are twenty simple ways that you can easily implement to get tons of traffic to your site right now.

1) Social bookmark

You must drain to the last drop what you give any social bookmark site. You can bookmark each page of your site and each blog entry you post. While this might seem wearisome, it's worth it. You'll see a strong increase in traffic if you social bookmark each page on your site and each of your blog entries.

2) Write articles

Believe it or not this is an incredible tool for driving traffic to your ... Read more »